HOW TO USE NPS® TO DRIVE GROWTH FOR SMARTPHONES

NPS® or Net Promoter Score®  is an essential metric for the smartphone industry. Presently, the smartphone market is saturated with choices. Additionally, the many options available mostly possess similar product features. In a case such as this, brand strength and customer experience become crucial to stand apart from one’s competitors.  Therefore, an effective NPS® program is key to managing Customer Experience and building brand loyalty.   CUSTOMER

smartphone numr survey
Numr Research- Indian Smartphone brands’ NPS®; Samsung, Xiaomi, Oppo, and more

A recent smartphone survey conducted by Numr Research, a market research company uncovered the NPS or Net Promoter Score for various smartphone brands in India.  https://www.youtube.com/watch?v=XubHVYkBNxoA recent smartphone survey conducted by Numr Research, a market research company uncovered the NPS® or Net Promoter Score® for various smartphone brands in India.  Considering the numerous smartphone choices available to the consumers, customer satisfaction becomes extremely important. Therefore, given below

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