The Indian music streaming market in India is expected to surpass $273 million by 2020. In fact, according to the Indian Music Industry (IMI), “there are now 200 million unique users of music streaming apps in India.”
Increasing affordability and accessibility of the Internet is driving the growth of music streaming services in India. As Numr’s survey displays,
More and more urban Indians are now choosing to stream music rather than download it.
Free Apps (58%) emerged as the most common method of listening to music (55%), followed by downloading music offline (45%). Additionally, users also use Subscription/ Paid Music streaming apps (19%) and Radio (18%) to listen to music.
Interestingly, the survey also found that
More men prefer to download music offline as compared to women. (51% vs 35%)
In terms of age groups,
More Gen Z(19%) and Millennials (19%) pay for streaming music as compared to Baby Boomers.
Majority of urban Indians primarily use Gaana.com (19%) to stream music, followed by Jio Saavn (15%) and Youtube Music (14%).
Turns out ‘Free of Charge’ (39%) is the most important factor in choosing a music app, followed by ‘Wide Collection’ (32%), a ‘Clean and Easy Interface’ (28%) and ‘Free of Ads’ (28%).
Comparatively, ‘Shareability’ (16%) and Customised Playlists (21%), a feature that Spotify is massively famous for are the least important features, as per the survey.
79% of Indians listen to Indian music when they are alone, as compared to 21% who listen to International music.
Unsurprisingly, 28% of Gen Z reported that they listen to Internation music when alone. Also, 19% of Millennials and 15% of Gen X reported the same, compared to only 10% of Baby Boomers.
Music App wise,
87% of Gaana.com users mostly listen to Indian music. Comparatively, 46% of Spotify users mostly listen to International Music.
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This survey was conducted with an ONLINE PANEL between 13 March 2020 to 21 March 2020. also, All respondents were over 18.
Also, this survey was done in association with Walkify. Which is a health and wellness app that gives its users cash or gifts for walking.
Cities- Delhi NCR, Mumbai, Kolkata, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad.