HOW TO USE NPS® TO DRIVE GROWTH FOR SMARTPHONES

NPS® or Net Promoter Score®  is an essential metric for the smartphone industry. Presently, the smartphone market is saturated with choices. Additionally, the many options available mostly possess similar product features. In a case such as this, brand strength and customer experience become crucial to stand apart from one’s competitors.  Therefore, an effective NPS® program is key to managing Customer Experience and building brand loyalty.   CUSTOMER

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