Numr Research recently conducted a survey about Residential Air Conditioner brands in India like Samsung, LG, Voltas, Blue Star etc.
Numr Research recently conducted a survey about Residential Air Conditioner brands in India like Samsung, LG, Voltas, Blue Star etc. Rising disposable income, increasing affordability, and steadily soaring temperature are driving the demand for AC Units. Consequently, India’s Air Conditioner market is poised for massive growth. In fact, according to a 2018 report Indian Air Conditioner industry is estimated to grow at a rate of over 17% in the next five years.
Therefore, the result of the survey is given below-
With one in three people basing their buying decision on recommendation, a high NPS score should be one of the primary metrics that AC manufacturers should focus on. Niche brands like Samsung, Daikin and Bluestar, are miles ahead of market leaders, LG, in this regard. Watch for this market to turn soon.
-Amitayu Basu, CEO, Numr Research
The survey was conducted among the inhabitants of Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, and Ahmedabad. At the time of the survey, all the respondents were between 25 to 60 years of age. Also, the survey respondents were affluent vehicle owners. Additionally, they were also avid moviegoers and extremely aware of the changing technological trends.
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*NPS® or Net Promoter Score® is a metric for calculating customer satisfaction and loyalty. Moreover, it is a proven indicator of Growth. It is based off a single question, that is,
“On a scale of 0-10, how likely are you to recommend (a company or a service) to you friends, family or colleagues?”
Customers who give a score of 6 or less are called Detractors. Those who give 7 or 8 are Passives where as those who give 9 or 10 are Promoters. Then, the NPS is calculated by subtracting the percentage of Detractors from the Promoters.